To some blogging may seem irrelevant in this day and age of social media. But blogging is a powerful tool that brands and small businesses can leverage to enhance their marketing campaign and grow their business.
There’s a lot I could say on this topic as a website designer and SEO specialist. I’ve been working in this industry for the past 5+ years. But let’s just get right to it! Here are the top 3 reasons why your business needs a blog:
1. It’s Going to Improve Your SEO
Getting organic rankings is so important for any business in any industry. After all, 68% of online experiences start with a search on a search engine. Could you imagine being on the first page of Google when people search for your products or services? That could change your business, right?
So let’s get technical. How does it actually help improve your SEO rankings?
Google will prioritize websites that are consistently providing helpful information for their audience. A blog post isn’t just an online journal, people posting their opinions or gossip. Here are a couple of different blog posts for different industries that can be leveraged as a marketing tool:
- Real Estate: “What you need to know about looking for a real estate agent”
- Construction: “What to expect when renovating your house”
- Lawyers: “3 things you need to know when hiring an attorney”
2. Build Trust and Authority
A blog post is meant to provide your target audience with substance. A post on social media is typically short and sweet because most people aren’t necessarily looking for in-depth information while scrolling on social media. If someone wants to learn more about something they’ll click on a link to read more about that company, product, or service. A blog post is a perfect opportunity to give your audience what they’re looking for. Information. And lots of it.
It’s okay if they don’t read your whole blog post. People who want to absorb lots of information will, and people who don’t want to, won’t. They’ll skim your post and pick out what they’re looking for and continue on their customer journey. . . but by providing lots of information you’re going to
The thing with social networks is you don’t own them, so you don’t have control over what your audience sees. Because social media has so many users there are complex algorithms that limit who sees your content. Then there are other things that could happen with social media platforms. Recently Instagram went down and no one was able to post for hours. It caused panic and chaos in the marketing world. There are also influencers who have shared their woes in having a platform decide to shut down their account. And just like that their whole audience is gone.
These experiences demonstrate how important it is to have an email list which is something you can build through blogging. Then whenever you post a new blog post, your email list gets a notification. There’s no fighting with algorithms and hundreds of other voices a person may come across while scrolling on social media.
Having a blog for your business can transform the customer journey, help you reach first-page rankings on Google, and it can create a solid community to which your brand is connected to.